Summary
The Swedish Equestrian Federation is a perfect example of how organisations can use AI to strengthen co-creation. With Vocean, they collected 1,000+ ideas from their ecosystem. They could engage their stakeholders and work together to solve the federation’s big challenges. With the help of AI analysis, they could quickly get insights and move to action based on what they had found.
About the Swedish Equestrian Federation
The Swedish Equestrian Federation is a specialised sports federation within the Swedish Sports Confederation, bringing together around 140,000 members and 800 affiliated riding clubs across Sweden. The federation works to promote equestrian sport at every level – from exercise and grassroots activities to elite sport and championships – while also driving issues of horse welfare and safe environments.
The need
The Swedish Equestrian Federation needed to create participation and engagement within the sport while setting the direction for its work. Involving people broadly and collecting thoughts from many often means heavy processes with a lot of administrative work. It was important to be able to work together across the organisation, learn from each other and move quickly from idea, to co-creation, to action.
How was it done?
The first thing the Swedish Equestrian Federation did in Vocean was to reach out widely via its website and Facebook with a Vocean link, inviting everyone to brainstorm around two big, so-called “fateful questions”. In a short time, answers came in from more than 1,000 people, and the federation had built up a “bank” of everyone’s thoughts. They could then use Vocean’s AI to ask questions of this bank and find out what the biggest challenges were, and also come up with new questions to generate solutions around them. These answers became the basis for a number of different processes within the federation.
One example was to include Vocean’s three suggested workshop questions as part of the agenda at the Ridsportforum conference. Here, Vocean was used as a workshop tool to co-create around the identified challenges and prioritise solutions together. This meant that at the end of the workshop they could get AI reports with solutions that could be fed straight back to the participants. They could also ask questions of the collected solutions, such as “What are the three most important things we can start working on today?” and “What trends can we see?”.
The result
The process resulted in:
AI reports and analyses that could be sent out at the end of the workshop An idea bank that can be used to make better-informed decisions about the federation’s direction A stronger relationship with the members, who get to take part in shaping the federation’s direction
With Vocean we have been able to reach a broader audience and have thereby strengthened our anchoring in various processes. We also save time through AI support in summaries and suggested priorities and actions, which has made various decisions easier.
Andreas OlssonIT Operations and Support, Staff Office, Swedish Equestrian Federation
