About Riksidrottsförbundet
Riksidrottsförbundet, the Swedish Sports Confederation, brings together the Swedish sports movement with more than three million members and works together with SISU Sports Educators. The strategy “Swedish Sport 2035” is based on the movement’s vision, values and mission, and sets out concrete goals, starting points and enablers for achieving the vision.
The challenge
Run an open strategy process anchored throughout the movement. Collect large amounts of qualitative input from its 72 specialised sports federations (SF) and 19 districts, and give feedback in a way that creates engagement. Reduce the time previously spent on manual compilation and free up time for analysis and dialogue – while maintaining high quality and resource efficiency.
We needed a way to collect everyone’s thoughts, free up time for discussion and be able to prioritise together. We wanted to find a digital tool that could help us gather a large amount of input and suggestions. At the same time, it had to be engaging and inclusive.
Thomas BergströmBusiness Developer, RF-SISUThe solution
RF-SISU’s strategy work was divided into six phases. They had already carried out an environmental analysis and current-state assessment in phase one, and chose Vocean as digital support for the remaining phases, which started with jointly setting the direction based on the work already done. The work was run in cycles, with central physical meetings and internal discussions in the member federations between the meetings:
Meeting places for the whole movement: Federations and districts took part repeatedly and contributed input and priorities linked to identified trends and goal areas. Homework via participant links: Participants took questions home to their boards and staff for broader anchoring. Priorities + open answers in the same flow: Vocean was used both to collect free text and to let participants rank trends and overall goals, which gave valuable data with clear signals. AI support in the analysis: RF-SISU continuously generated AI reports to condense the input and prepare the next step and the next meeting. Iterative work on strategic choices: The project group drafted proposals between the meetings and came back to the movement for new input – one round at a time, increasingly sharp.
Results & impact
Broad participation in several waves Participants could contribute both on site and between meetings, which improved the quality of the material. Faster from data to insight Shared priorities directly in the platform and AI support reduced manual administration. This gave the project group more time for analysis and proposals. Strategy proposal In the sixth phase, all input from the specialised sports federations and member organisations was compiled to produce a proposal. Clear direction towards a decision The new strategies were adopted at the National Sports Assembly on 23–25 May 2025 in Gothenburg. A reusable way of working Vocean became established as a tool in the toolbox, not just for a “once every ten years” effort but also for ongoing collaboration with the members.
Statistics
- 13,000+answers linked to the 2035 strategy work.
- 40processes (workshops/flows) created during the period.
- 100+AI analyses/reports produced as support for the meetings and as input to the proposal.
Vocean helped us collaborate broadly and prioritise wisely. We saved time on compilation and could put more effort into analysis and strategic choices – together with the whole movement.
Thomas BergströmBusiness Developer, RF-SISU
