Case Study

Swedish Baseball, Softball and Lacrosse Federation – From Three Different Sports with Different Needs to a Common Vision

How do you involve associations with different opinions, varying conditions, and limited resources – and still agree on the way forward? The Swedish Baseball, Softball and Lacrosse Federation faced exactly that. With Vocean, they were able to shape their vision, values, and mission through co-creation for the first time – where members were both heard and could influence.

About the Swedish Baseball, Softball and Lacrosse Federation

SBSLF is a smaller specialized sports federation responsible for baseball, softball, and lacrosse. Three sports, three cultures – but a common will to develop. The federation consists of a small office with 3.5 positions, backed by a strong volunteer movement.

The Challenge

The federation needed to develop a new vision, values, and mission. The documents existed before, but they were not anchored or living. The associations had not been involved in influencing them, and without ownership, they were difficult to use. With three different sports with different needs, it became particularly important that no one felt sidelined. A method was needed that was both inclusive and manageable for a small office

We were able to collect ideas from associations in a way that felt both free and structured. It means we actually arrive at solutions together, not from above. We couldn't have done that without Vocean.

Andreas HolmgrenBusiness Developer, Swedish Baseball, Softball and Lacrosse Federation

The Solution

With the help of Vocean, SBSLF was able to create a completely new type of process. Instead of inviting people to many long physical meetings, they collected thoughts digitally – openly, easily, and with a low threshold. Vocean became the arena where the entire movement could contribute, voice opinions, and shape the content together – something that is otherwise difficult to achieve in a small organization with scattered members.The platform was used both before and during meetings, both physical and digital. This created engagement, ownership, and a sense of collaboration as participants saw that their thoughts were actually used and carried forward in the process.Members could contribute on their own terms, regardless of time and place. The AI function helped them analyze free-text responses and see patterns, something that would otherwise have been difficult to manage.

Results & Impact

Previously produced documents now felt shared. SBSLF succeeded in gathering opinions, analyzing them, and creating a direction with support. It was a genuine collaboration where each association had the opportunity to contribute and collaborate. They felt included and listened to. And the association gained a clear basis on which to make decisions.

Anchored values, vision and mission – developed together with members

More efficient decision-making process, despite limited resources

Data security confidence and management of sensitive input

Ability to collect free text and still get clear conclusions

Increased collaboration and co-creation between different sports and levels in the organization

Key Insights

Important lessons learned from the project implementation

Anchoring requires co-creation and participation

AI can strengthen the human process

Even smaller organizations can work data-driven

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