About the organisation
Tankesmedjan (the Think Tank for a Smarter Working Life) brings together researchers, consultants and practitioners with the aim of promoting a smarter working life that balances productivity, well-being and sustainability. Through interdisciplinary work, they generate insights and drive change. They share knowledge, create meetings for knowledge exchange and initiate collaborations with like-minded actors to explore and improve aspects of working life.
Challenge
Tankesmedjan för ett smartare arbetsliv decided to try running a LinkedIn Audio Event for knowledge exchange. The goal was to create a dialogue around issues that can affect an individual’s engagement at work, and to identify the biggest bottlenecks. Interest was high, with more than 700 sign-ups, and they immediately realised that they would not be able to let everyone speak during the event itself, but needed another way to capture everyone’s thoughts and ideas in a structured way.
Everyone gets to have their say, we thought when we announced our audio event. Suddenly we had several hundred sign-ups. Thankfully, we could easily get help through the Vocean platform and the great advice we received, to think in new ways and still make everyone’s voices heard!
Mårten WestbergFounder, EIBASolution
Ahead of the audio event, the organisers decided to use Vocean to collect the participants’ views in advance. The hosts shared two central questions with the participants through a link to Vocean in the event.
Once the hosts had received enough answers, they created categories. This helped the participants sort their contributions more easily, and a clear structure emerged among the contributions. Participants could also like other people’s anonymous thoughts and ideas to co-create and help each other prioritise what mattered most.
This meant that the moderators knew, even before the event started, which areas the participants wanted them to focus on and talk about.
Benefits
Organised and structured collection of thoughts and opinions from several hundred participants. The participants could categorise and “like” contributions to prioritise what mattered most. Creates an open platform where everyone can be included and have their say before the event.
Being able to collect, categorise and let the participants prioritise the contributions in advance was a real advantage. It made our discussion richer and more focused on what the participants think is important.
In brief
Challenges
Difficulty collecting and organising opinions from a large group. Risk that some voices and their knowledge get lost in the discussion.
Benefits
Easy to structure and categorise contributions from several hundred people. Encourages participants to engage by “liking” and prioritising contributions.
Summary
Vocean offered a platform where participants could contribute their thoughts, prioritise other people’s ideas and thereby have their voice heard on which areas should be in focus during the discussion at the event. It was a great start for Tankesmedjan, with 760 sign-ups for the audio event and an impressive turnout of 30% for a Thursday evening.
With the help of Vocean, Tankesmedjan could not only create an in-depth discussion about engagement in working life, but also make sure that as many voices as possible were heard, sharing important experiences from working life.
